First bloggage in new role as Theme Champion for Business Models Creativektn

Two months of meetings, deliberations, and consultations have come up with the following;ideas, themes which will be weaved throughout the year for my new part time role as Theme Champion of Business Models and Growth. I’m really excited by this theme as it offers a lots;of opportunity to creative and digital company business owners and has been a passion of mine for many years.

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Why is there a need for this role?

It is particularly sad to watch big global giants like Kodak who were the pioneers of digital photography, fall by the way side. Companies are not only having to change and adapt to;survive, not only having to change their products or and services but there the DNA, at the;heart of their business. There is no constant. A recent study by IBM interviewed 1500 CEOs;from around the world and found out that nearly all CEOs are adapting their business model.

How will you challenge your business model to maximise opportunity?What will be your main revenue stream in 3-5 years time? Will your current one still be as strong?

Two thirds are implementing extensive innovations and more than 40% are re-defining their business model to be more collaborative.

The way that companies do business is changing, they are

• being original rather than traditional

• building collaboration into their business model

• baking immediate decisions rather than death by committee

• understanding that what their customer sees as valuable may change tomorrow

• simplifying processes for the benefit of employees and customers

• putting people centre stage.

It is easy to wax lyrical about these ideas, but is a lot harder to implement when the day to day running. Adding the ‘Must adapt strategy or business model’ to your 20 minute free slot during the day is easier said than done.

Who this is for?

This Theme and it’s supported activity, targets company owners and CEOs who are running successful businesses, but who would like to stay ahead of the curve and seek the latest knowledge to secure their future.

Ask yourself:

How will you challenge your business model to maximise opportunity?What will be your main revenue stream in 3-5 years time? Will your current one still be as strong?

What are the benefits? Through blogs, events, interviews and discussions, my personal aim is to deliver the best;business model knowledge that exists to creative/digital company CEOs and business;owners in a jargon free format so you can grow your business, move forward on your journey of adapting your business model and save time researching.;Join us at the business model group on theconnect site where we will provide a space for learning, sharing and debate and signpost you to further knowledge inside and outside of the creative industries.

I can’t offer you a magic potion to transform your business but what I can do is show you a framework for you to start the process yourself, translate knowledge from experts both inside and outside the creative industries and share case studies of many companies who have succeeded.